Chapter two looks at the patterns of media misrepresentation of minorities . various mainstream media processes related to newscasting , tv programming and advertising are analyzed and assessed with respect to successes and failure in the portrayal of racial and ethnic diversity 同时，文章还阐述了以新闻、电视、广告为代表的媒体的运行机制，提出要提高少数民族的地位，改善媒体与少数民族的关系，以及充分体现文化多样性，必须从根本上改革媒体，使之成为权力平衡、利益共享的资源。
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