Firstly , proem , it concise introduces the background ; secondly , it introduces the reform of the commission system and the dilemma of the securities companies in our country ; thirdly , it puts forward the idea of implementation of " optionally differential strategies " as the natural choice for the future development of the securities brokers in our country , through the analysis of the current competitive environment of the securities companies in our country and study on the alternatives of competitive strategies ; the forth , it describes how to practice " optionally differential strategies " , which including three aspect : the choice of the core competition ability , the measures for the implementation are brought forth , and the condition of practice the strategies ; the fifth , it " s the summary of the dissertation 第一部分，简介论文写作背景；每二部分，介绍我国佣金制度改革以及改革后我国证券公司所面临的困境；第三部分，通过对现阶段我国证券公司竞争环境的分析，进行竞争战略选择研究，提出实施选择性差别化战略应成为我国证券商未来发展的必然选择。第四部分，提出“选择性差别化战略”的实施措施，包括拓展业务领域、拓宽交易渠道及改革证券商管理模式三方面可操作的内容；第五部分，对全文作概括性的总结。
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